[OpenIndiana-discuss] [illumos-Discuss] branding for illumos/openindiana

[peter jones]

The implied brand associations are free open enterprise which has primary
has been aimed at providing opportunities for multi domestic integrators or
resellers in SME.Clearly a wider community is also present.Brand values are
tied with proof of concept,stability/reliability,and a unrestricted
workbench for innovation.

You may consider sub branding releases upon themes ( e.g. Oi
-saturn,mars,moon rock,solar flare, etc).


Hope this is a good starter for discussion.


On 22 June 2011 11:25, Bayard Bell <buffer.g.overflow at googlemail.com> wrote:

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> On 22 Jun 2011, at 09:58, Volker A. Brandt wrote:
>
> > Nikola M. writes:
> >> On 06/22/11 09:28 AM, Gregory Youngblood wrote:
> >>>> Do you want to tell me that last year, during which I have done
> >>>> everything to promote OpenIndiana in my local Open and Free software
> >>>> community, is going to be wasted? No one and I really mean no one will
> ever
> >>>> take a second look again if I have to go yet another round of "So,
> this *was*
> >>>> OpenSolaris and it *was* OpenIndiana, now it is SomeOtherShit."
> >
> > Damian, you are absolutely completely correct.  I totally fully agree!
> >
> >> I would like to share with you some insights about this promotion thing,
> >> since in previious period, I was still giving away 2009.06 CD's together
> >> with OI update and Illumos/S11ex story to tell.
> >
> > Nikola, this is really a much better idea.  Let's focus on producing
> > a good stable Live CD and then distribute it as widely as possible.
> > I would not mind paying 30 Euros for 100 CDs to give away.  I don't
> > know what the actual costs are, but they would be less per CD as
> > the total number increases.
> >
> > At one point, Sun managed to get the OpenSolaris Live CD included in
> > an issue of a well-known and respected computer magazine here in Germany.
> > Something like this would be great marketing. :-)
>
> Amidst this outpouring of cratylist fallacy, I tend to the views above:
> talking about marketing without first identifying your targets of
> opportunity is folly. The important question is where there is immediate
> growth potential, what gets us there, and which targets promise to help most
> with accumulation. Revisiting some of the comments made at the Illumos
> meet-up, some consideration should be given to existing deployments of
> Solaris that aren't supported or economically viable with the sharp cut-off
> of Sun4u support in Solaris 11 or under Oracle's licensing terms.
>
> Sun also had a tremendous presence in universities, and this was valuable
> not just because computer science students developed a Solaris affinity but
> because you had people who would push the operating system in intriguing
> ways and provide very solid bug reports or enhancement requests if and when
> they had problems. I'm not averse to the idea of trying to pick up users
> from people running Linux, but I think there's a tremendous opportunity to
> consolidate the previous Sun base, particularly for people who are looking
> for an actively developed OS to run on older kit.
>
> More valuable than naming the OS is having solid localisation support for
> places like Brazil, India, China, and Russia, where there are large pools of
> engineering talent and interest in open-source software.
>
> These are suggestions sketched out for exemplary purposes, emphasising the
> fundamental point that I think implicit but clear in Volker's suggestion:
> branding and marketing require a notion of targeting and some hard work to
> back up that decision-making process, and I think a thread like this needs
> more of that kind of bloody-mindedness. I think the objections expressed by
> Damian are on target for similar reasons: re-branding without having a clear
> sense of target audience, determinate recruitment strategies, or clear
> metrics for evaluating progress looks an awful lot like churning and
> frothing that undermines what progress has been made.
>
> Cheers,
> Bayard
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