[OpenIndiana-discuss] [illumos-Discuss] branding for illumos/openindiana

[Gabriel de la Cruz]

We all know how good illumos is from a technical point of view, but
executives know nothing but what they can see.
Visual aparence is probably the only thing they can understand, looking
cheap is good for Oracle, bad for us.
It could be really hard to implement illumos based products across an
organization just because Oracle looks better.
As well could be much harder to persuade a customer swaping away from the
darkside.

We need to look pro, because ultimatedly makes "selling our ass" much
easier. We need a sexy looking name, and a trustfull look.

Branding and marketing are top priorities in business, I dont undertand why
to dismiss the task.

Cheers



On Wed, Jun 22, 2011 at 11:58 AM, Volker A. Brandt <vab at bb-c.de> wrote:

> Nikola M. writes:
> > On 06/22/11 09:28 AM, Gregory Youngblood wrote:
> > >> Do you want to tell me that last year, during which I have done
> > >>everything to promote OpenIndiana in my local Open and Free software
> > >>community, is going to be wasted? No one and I really mean no one will
> ever
> > >>take a second look again if I have to go yet another round of "So, this
> *was*
> > >>OpenSolaris and it *was* OpenIndiana, now it is SomeOtherShit."
>
> Damian, you are absolutely completely correct.  I totally fully agree!
>
> > I would like to share with you some insights about this promotion thing,
> > since in previious period, I was still giving away 2009.06 CD's together
> > with OI update and Illumos/S11ex story to tell.
>
> Nikola, this is really a much better idea.  Let's focus on producing
> a good stable Live CD and then distribute it as widely as possible.
> I would not mind paying 30 Euros for 100 CDs to give away.  I don't
> know what the actual costs are, but they would be less per CD as
> the total number increases.
>
> At one point, Sun managed to get the OpenSolaris Live CD included in
> an issue of a well-known and respected computer magazine here in Germany.
> Something like this would be great marketing. :-)
>
>
> Regards -- Volker
> --
> ------------------------------------------------------------------------
> Volker A. Brandt               Consulting and Support for Oracle Solaris
> Brandt & Brandt Computer GmbH                   WWW: http://www.bb-c.de/
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